Today I'd like to start an ATC case study on myself. I'd like to chronicle my journey from being a 9 to 5 wage slave to an online entrepreneur that attacks and conquers his life, dreams, and goals. And in order for me to be successful on my journey I've got to be accountable to you guys and myself. Here's my story...

My name is Rich and I'm in my late twenties.

The other day I read a quote online, it went like this...

"Most men die at 25".

What does that mean? It means that when most men reach their mid to late twenties they essentially reach their peak. No more growth and no more manly quest. And they had one then they've already given up on it. They've decided to relegate themselves to the safe and comfortable existence that is "wage slavery". They either hate their regular day job but they have a wife or family to support so they can't summon up the courage to quit and start over somewhere else. Or they're just comfortable enough at their secure job that has benefits and if they stick with it long enough they may eventually climb their way up the company ladder. But even if they never get a promotion they're okay with that because as long as their bills are paid and their family is taken care of then that's all that matters. Everyone is long as they don't get laid off or fired. I mean how often does that happen nowadays right???

As I write this post, it's hard for me to admit that I almost settled for this sad life. It had been more than 5 years since I had graduated from college and since then all I'd been doing was working at mediocre jobs with mediocre pay. I wasn't fully utilizing my talents, skills, and natural abilities. And altogether it was taking a toll on my work ethic and my motivation. I felt like I was stuck and didn't know what to do. To make it worse, I was surrounded by people of the same age who were trapped in the same lifestyle. These are young adults with amazing potential who were just going through the motions. On one hand they had skills or services that people would pay for, but because they never tried to monetize their abilities they end up stuck at their jobs because at the end of the day they've got to eat. The end game of this job trap could be seen in the older employees that I worked with. They relished their vacation time and would do anything to please the boss man. Were they good at their jobs? Sure they were. Some were exceptionally good but most were adequately good. Think about that...most people I worked with were adequately good at their mediocre job.

Why would you ever want to be adequately good at a mediocre job?

I knew that if I continued down this path then I would end up just like them. And that's when I decided to leave. I'd had enough of it. As a man, I knew I wasn't meant to be an "office clerk". Just thinking about how I could've ended up makes me sick.

I quit my job this year and started my own business. I gained inspiration from one of my good friends who decided to start out on his own. After years of working for someone else he decided to start his own home remodeling company in Chula Vista, CA. He let me know that it's possible to start your own business from scratch, even at a young age.

I've got enough money to support me for a couple months but I also got a new part time job in the mean time. It's not an office job and it's in a growing industry that huge potential for growth. Let's see what kind of knowledge and experience I can gain and apply it my own business. Whatever I learn will learn will be added to my existing skill set.

Follow me on my journey, but not just as a spectator. Use this as inspiration to start your own journey. "Attack then Conquer" your wildest goals and dreams.

This is just the beginning...


Welcome to Apple TV Converter... or should I say ATC...Attack then Conquer.

If you've read our About Page, then you know what I'm talking about. If you don't, well then go back and read it. It's important that you understand what this website is about.

Did you read it? Okay great, now let's get into some content.

As I said before, I believe men should live their lives with an "Attack then Conquer" attitude. Why? Because society has told us all our lives to just be a little "good boy" and if we do that then good things will come to us. We're supposed to do as we're told, follow directions, and live our lives by other people's rules.

I've tried that...and it didn't get me far. All that ever got me was complacency and a growing pain in my soul knowing that I'm working to build someone else's dream rather than my own. And many of my fellow men feel the same way. Going to their safe and secure jobs everyday is basically a slow death. Why? Because having a boss fucking sucks. Especially when another man has the ability to tell you how much you're worth, when you can take a break, and when you can take a day off. As men, we should be in control of our own destinies. I don't care what cards you've been dealt, because at any given moment you have the choice to change your life.

So what's the alternative to the life-sucking wage slavery trap? Attack then Conquer. But how do you ATC in the first place???

ATC requires you to decide on what you want and then go do it. That's the easiest way I can put it.  Here it is again if you're having a hard time understanding that.

  1. Decide on what you want
  2. Then go do it

Any questions?

Since I'm writing this, you might be wondering what changes I made in my life to stay true to the ATC motto. Well, let me tell you...

For the past 2+ years I've been working at a regular job. I've gained life experience, learned new skills, and got a few promotions. It's a safe, secure, full-time gig with benefits and retirement. At first glance, the average person would think that I'm doing alright for myself in a tough economy.

Do I love this job? No. Do I see myself advancing to the positions of the people above me? No way. But if I really wanted to, could I? Fuck yeah, and it would be pretty damn easy.

You might be wondering, "So what's the problem then? Why don't you just make your way up the ranks and see how things go?".

Here's why...because I don't want to fuckin do that. I don't want to be stuck in a fuckin office doing administrative work. I don't want to pretend to be nice to people who I don't want to be around. I don't want to be surrounded all day by a bunch of people who didn't have the courage to follow their dreams. These people are soul-suckers and dream-killers who are plagued by complacency.

So what I have I decided to do??? I've decided to do WHAT THE FUCK I WANT TO DO!

I gave my boss my 2 weeks notice and I'm on my way out as we speak. He tried to convince me to stay, not all that hard, but he tried. He told me that if I just stick it out for a year I should be getting more offers soon enough. But I knew there was no point in me staying any longer. I know that at the end of the day, in this type of job, I'm replaceable. Just another cog in the wheel which will be replaced as soon as I'm gone.

I'll be starting a new job soon in an industry I'm actually interested in. It's a startup company owned by hungry and driven entrepreneurs. Although my end goal is to be self-employed and run my own company, at the end of the day, I still need to generate income until my online efforts become profitable.

I'm going to continue blogging and offering my services online. Whatever time is not spent at my job will be spent on honing my skill set of web/blog design, blogging, content creation, and copy writing...

Because that's what I want to do.

On this post my last words for you are this, decide on what you do and do not want for your life. You're in control. So create your own destiny. Change will only come in your life if you decide to make a move. Pay less attention to what other people think you should do and focus your energy on the action it takes to do what you want to do.